Whether you’re a small business owner, nonprofit professional, entrepreneur, creative, or side-hustler, you’ve likely already started experimenting with online marketing. You might have built a website, started to advertise on social media, and maybe you even have an email newsletter.

Whether you have already started using some online marketing tools, or you’re just getting started thinking about your marketing, what often isn’t clear is the big picture. You might be wondering:

• How do all of these online elements (website, social media, email, etc.) work together to actually help you meet your goals?
• How do you prioritize a website versus social media versus review sites like Yelp and Google?
• When is it time to start an email marketing program, and when you do, what do you even put in those emails?

Understanding online marketing can be overwhelming. Realistically, you probably only have a small amount of time each…